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Can You Legally Run a Business from Home?

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Cropped shot of a man sitting behind his computer in his home office

When starting a business, there will be many who want to restrict their spending, especially during the initial period. One of the many things forsaken is workspace, as many feel there is no reason as to why they can’t run a business from their home address.

However, some may be confused as to whether running a business from home, and there can be several factors that come into play when determining as to whether you’re able to operate a business from home or not.

The State You Will Be Running the Business In

A lot of the laws surrounding business can be similar regardless of what part of the USA you’re situated, but this doesn’t mean it should be assumed they’re the same.

Before opening any form of business whether its an online store, or private investigator services, you need to check that you’re allows to do so within state law. There can be varying laws, but some will often look at aspects that could interfere with noise pollution and disturbance to neighbors.

The Type of Business You’re Looking to Run

In spite of the fact that some businesses will require the use of certain machinery and involve stocking inventory, other businesses may be operated using a laptop. It can be easy to assume that every business will need its own headquarters, but if you’re an affiliate marketer or freelance writer, then there shouldn’t be any issue in running a business from the home.

The problems arise when the business is too large to be ran from a home premises, as the noise could affect neighbors and present some health and safety concerns.

Does Your Tenancy Agreement Allow You to Run a Home-Based Business?

Not everyone will have access to business premises during the early stage of a business, which is why the home can seem like the perfect compromise. However, if you’re renting accommodation, then there are some check you need to make.

If you’re unsure as to whether your tenancy agreement allows for the running of a business from the home address, then it can be worthwhile checking with the landlord. If the details have never been discussed with the landlord, then it’s a safe bet that the tenancy agreement won’t include any details that relate to business use.

Those looking to move into new premises and wish to use part of the home for a business should ensure that they’re able to get such agreements included within the tenancy agreement so there are no misunderstandings further down the line.

Double-Check Your Business Insurance Requirements

Regardless of the type of business you’re looking to run, you shouldn’t assume your business is automatically covered just because it’s based at home. To better understand whether you require business insurance or not, then you should look at some of the situations that can arise within the home in relation to the business.

For example, those running a mail-order business will need to receive deliveries, which will normally be carried out by a courier. Should the courier fall over due to nearby hazards or faults, then those without the right insurance could find themselves in some legal trouble.

The type of business you run will often dictate what insurance you need in place. You should never assume that your home insurance will cover items that relate to the business and should be treated as two separate entities.

Setting Up a Home-Based Business

Just because a business is operated from home doesn’t mean it doesn’t have the same expectations as those with business premises.

When setting up your home business, you will need to ensure that you’re filing your taxes and ensuring that you’re getting the right tax relief of any purchases made for the business.

It can also be worthwhile to inquire whether you’re able to take a home-office deduction, which could allow for the deduction of tax against mortgage payments, repairs and utilities.

Completing Taxes

If you’re a sole trader, then the will be no requirement to pay taxes in relation to a company. However, you will need to file a Form 1040 and Schedule C, and ensure that all expenses are itemized.

Should you have any difficulty in doing this, then you should employ the services of a tax professional.

Should I Seek Legal Advice?

If you’re new to operating a business, it can be useful to seek legal advice regardless. When it comes to running a business from home, the complexities can vary. Some may find that the legal framework is easy to manage, while others may find the ordeal overwhelming.

Those who are finding it difficult to ascertain what actions need to be carried out when planning to run a business from their home are advised to seek legal advice to ensure that there are no nasty surprises in the future.

Many people fall foul of the guidelines in place, simply because of making assumptions. The general rule is if you’re not 100 percent clear on the what actions need to be taken, then you should seek professional legal advice.

It may seem like another cost initially but will be more cost-effective than taking a risk when running a business from your home address.

2 Sure-Fire Ways to Scale Your Business in a Sustainable Way

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There are plenty of people who’ll explain to your that scaling your business means nothing but hard work and more hard work – but if that’s just not possible for you?

Perhaps life doesn’t allow for 18-hour days? Does that mean you can’t grow a business?

We’re here to tell you that it doesn’t – and in actual fact, there are significant places where ‘working hard’ can be replaced with ‘working smart’ – here are two great options:

  1. Exchange your money for time

When you’re in business, especially when you’re a company owner, manager or director, it can be difficult to quantify everything you do, after all, there’s a lot of it.

However, if you don’t know what you’re spending your time on, you never know what would make sense to hand off to someone else.

And it really does make sense to hand some of your stuff off. Here’s a simple example to illustrate:

You’re a web designer – you invoice your time at £50 per hour. During an average day you spend 1 hour handling your book-keeping – meaning that keeping your finances in order costs you somewhere around £12,000-£15,000 each year.

So instead, you pay a virtual assistant £15 per hour to handle that book keeping. That VA costs you around £3,000-£4,500 per year – meaning you’ve just earned somewhere in the region of £10,000 annually by simply being more-smart with your time.

Now, you obviously have to turn that book-keeping time into design time – otherwise you’re simply losing the money that your VA cost – but assuming you’ve got the work ethic to do so, it’s a very simple time/money exchange.

How to do it

If you want to change anything you first need to understand your current situation – and the only way you’re going to do that is by logging your time.

This might be mildly irritating – but it doesn’t last forever and is well worth it in the long run.

Set your phone, watch or an app timer to sound a single tone every 15-minutes. Each time it chimes, make a note of what you were doing during that quarter hour. Be honest here – if it’s browsing social media, talking to customers, going to the toilet or anything else then note it as such – paint an accurate picture of what your day looks like.

When you’ve done this, you can start looking at how much EVERYTHING costs you. See some stuff there that shouldn’t be costing that much money? Outsource it – or, if it’s browsing social media for fun, put an end to it!

You’ll find you actually spend a lot less time doing your core activities than you might think.

What will it offer?

Very simply, you’ll be buying more time – and it’s time that can be spent on the most lucrative parts of your business.

Perhaps you could take on another client? Perhaps it’ll save you bringing additional staff onboard? Maybe it’ll bump your income up another level? There’s a lot to be said for hundreds of extra hours in the year…

  1. Increase your prices

When there are only so many hours in the day you simply have to charge the right amount of money in exchange for that time.

There’s a balance to be struck here of course, work to an equivalent of £5 per hour and you’ll have more customers than you could possibly imagine – but you’re severely undervaluing your product and time.

On the other hand, if you price your product or service such as pool cleaning similar willshapools.com in a way that means you can take £100 an hour for your work – you’re probably going to struggling to find the customers you need. This depends on your professional or discipline of course – your own industry figures are going to be needed here – but I’m sure you can see the point we’re making.

So, work out what’s a sensible balance between the number of hours you have available and the industry standard rates – then set your pricing according to the scale you’d like to achieve.

Increasing your pricing doesn’t necessarily mean money in your pocket of course – an increase in charge for your product or service might actually mean you can take an additional person on to support your business – or even heed our first point and subcontract some of the tasks that don’t bring back the maximum monetary yield.

How to do it?

You’ve got some options when it comes to scaling on price – but whatever you choose will require a conversation with current customers. Here’s some options:

Explain your plans: Customers understand that a marketplace changes – so you could explain your plans and why you need to up your pricing accordingly. If they value you and your product they’ll stick around.

Offer an option at your current price: If you feel like your customers are at their limit price-wise, you might just need to reduce the product they receive. For example, if a customer loves your coffee beans but can’t afford an increase in price – would they be happy with the same quality beans – just in a slightly smaller quantity?

Bump up the service: If your product or service increases in quality prior to a price increase, you might find that your customers are more than happy when the price moves – especially if it means you’ll keep up with this new wonderful service.

Ask where they see value: Don’t be afraid to ask your customers what they want in return for a price increase. They might want quicker turn-arounds, more product, better support – or many other things. If they’re just paying additional for something they’ve requested, you’ll find they’re often happy to pay more.

What will it offer?

More money into the bank account means one of two things. Firstly, you can ease off the number of working hours and invest that time in new projects that’ll help you push the business forward – or; secondly, you can keep the time commitment up and reap the financial reward – either personally, or by reinvesting in the business.

Whichever route you choose, the additional money is going to give you a flexibility that you previously didn’t have…

 

 

What does the future of the news publication industry look like?

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The impact of social media and broadcast news sites on the way news is reported is undeniable. The style in which news articles are written and the mediums through which these stories are shared have drastically changed in the last 15 years. But likewise, the platforms showcasing news stories have also continued to evolve, keeping up with the needs and wants of the reader. So, what does the future of the news industry look like will it be online like other publications such as https://proefabonnementkrant.com/telegraaf/?

Messaging

For the first time ever, more people used messaging apps than social media in 2015. Since that initial month, messaging apps have continued to reign supreme over social networks, pulling in more and more users every month.

For platforms like Facebook, which has more users reading the news on its site than any other social network, this isn’t bad news. That’s because Facebook also happens to have its very own integrated messaging system, which is highly popular. It also owns WhatsApp. These two messaging platforms pull in 800 million and 900 million users respectively. With Facebook leading the way when it comes to news stories, perhaps the future involves taking these stories to their messaging apps. Users could set their notification preferences based on the type of news story, be it urgent, international, celebrity gossip etc.

Audio News

In the past few years, publishers have invested heavily in their video content. But with the likes of Amazon Echo and Google Home finding their way into people’s houses, is this due to change and the focus shift to audio news?

Some companies have already begun experimenting with audio news stories, with the liked of The New York Times creating multiple podcast series. This includes their series named The Daily, which provides listeners with a 25-minute update on current news. A new episode is released five days a week.   

There has also been a boom in audio investment when it comes to automobiles. It is estimated that 20% of vehicles in the US are currently connected to the internet, though the goal is for this to be 100% by the year 2025. Content creators have felt the benefits of the increase in internet access, with Pandora’s VP of Business Development stating that “Automotive is our fastest-growing listening category.” With Pandora known for its personalised content, is this a precursor for the future of news reporting? Will we soon be listening to our own personalised version of the news?

Further Personalisation

Anonymity is a thing of the past when it comes to the internet. While people may refer to trolls ‘hiding behind their keyboards’, websites are collecting huge amounts of data on users. Creating accounts on websites gives information such as your birthdate, ordering packages passes along your home and/or work address. Your subscription to Birchbox gives an insight into your consumer choices, and your frequent visits to Ladbible.com highlight your sense of humour. All of this data is collected online and used to create tailored suggestions for content you’d enjoy. Facebook in particular enjoy using the information from your likes and links to get to know you better, and will continue to provide what it deems the most useful news stories for each person. The need for add-on tools like Feedly and Flipboard suggest there’s still some way to go with perfect this personalisation.

What else will change?

Just as social media decided to get in on the action, it is likely that other companies will adapt to the growing trend of finding news online. Companies not previously associated with the traditional news publications will begin branching out into the news industry. There are two reasons that this is likely. Firstly, companies will try to keep readers on their website. This will help them improve their user stats, find out more about user demographics, increase the price for advertisers with banners on their site, grow the company’s reputation. The list goes on. The second reason that sites will begin offering their own news section is to keep the readers happy. That’s because leading readers away to a different site requires additional seconds for the content to load. According to Mark Zuckerberg, chief executive of Facebook “People don’t want to wait that long so a lot of people abandon news before it has even loaded.” No wonder Facebook’s news summaries can be seen on everyone’s main feed.

This overlap may also happen in the other direction, with traditional news publishers branching out to increase revenue. This could be a necessary step for news companies. Indeed 60% of publishers believe that monetization will be their biggest challenge, thanks to the increased use of ad blockers, low ad rates on mobiles and high levels of competition. There are a number of ways companies can evolve to increase revenue, such as:

  • Becoming event organisers. Many publishers have run their own events, such as Stylist Live and Forbes’ Summit Conferences.
  • Launching their own creative agencies. These are created to produce branded content. Examples of this include the Huffpost Partner Studio and Vice’s Virtue team.
  • Opening research institutes. These teams conduct high-level research, which supports the news generated by the publisher. The Economist’s version is known as the Intelligence Unit.
  • Creating teams to build and analyse user data. At Buzzfeed, the team is building technology that can detect web trends and connects users with content they’re most likely to enjoy.

While there’s inevitable change coming to the news publication industry, some things are expected to remain the same thanks to the high-standards set by traditional publishers. While people want content to be available quickly and news broadcasts streamed in real-time, digital publishers continue to pursue the credibility of traditional publishers, raising the bar in journalism. There has been a steady decline in journalism jobs over the past many decades, but a regrowth of the industry to cope with the changes could be a very real future. Only time will tell.

The other cryptocurrencies to watch in 2018

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Bitcoin – you can’t open a news app or tech blog without hearing about the world’s favourite digital currency – but what else is going on in the cryptocurrency world?

Well, quite a lot it actually – and while no other currency has seen the explosion in value that Bitcoin has during the last 18 months, that’s not to say Bitcoin is the only player to keep an eye on.

If you’re considering dipping into less familiar cryptocurrency waters, it pays to do you research – check out some write ups on potential brokers – like this indacoin review – before you buy – and in the meantime, we’ll tell you a little about 5 ‘altcoin’ currencies that are showing significant promise and could represent the next big thing…

Ethereum

Even those who aren’t familiar with the nuances of cryptocurrency are increasingly likely to have heard about Ethereum – especially owing to how hard marketers have hit the social media channels trying to push their ether related services.

‘Ether’ – the name of Ethereum’s currency – is the second biggest digital currency behind Bitcoin and it’s fairly new on the scene, having launched in 2015. Ether is a little different to Bitcoin, in that it operates on an ‘if this, then that’ contractual basis. Let’s line it up next to Bitcoin to explain how that works:

You’re buying an ebook with Bitcoin, you send the private key to the person’s wallet and they send you the product.

You buy the same book with Ethereum and a contract could be generated, stipulating that when the funds are sent, the ebook is released – or alternatively, when the ebook is received the funds are released.

Although Bitcoin operates without ‘trust’ needed in the actual transaction, as soon as human’s become involved with any process beyond the actual money transfer, trust is again required. With a smart contract system, trust is removed.

  • Ether started 2017 at around £6/$8 and looks set to finish the year around £350/$470.

Zcash

Another newcomer to the crypro game, Zcash didn’t launch until late-2016 but is looking like a very promising contender going forward.

The currency focuses on security and privacy when compared to Bitcoin. Where Bitcoin operates on a public blockchain with every transaction that’s been made visible to anyone who looks, Zcash’s offers what they refer to ‘shielded’ transactions, where sender, recipient and the amount of the transfer are protected from view.

If increased security and anonymity are your thing – Zcash is worth a look…

  • Zcash started 2017 at around £37/$50 and looks set to end 2017 around £225/$300

Ripple

Ripple was launched in 2012 with the primary aim for allowing banks to facilitate and settle cross-boarder payments in real-time with “end-to-end” transparency.

The big difference when compared to Bitcoin and most other blockchain based cryptocurrencies comes when the currency is produced. Most cryptos rely on ‘mining’ – a sophisticated process of solving the mathematical problems that occur throughout the blockchain when transaction are taking place. With Bitcoin’s blockchain, miners are rewarded for this action with more Bitcoins – but Ripple is different.

Essentially, Ripple facilitates the transfer of other currencies and commodities with gateways – and through those gateways money is sent – or rather, not sent. The money doesn’t actually leave the gateway that it’s deposited into, but is still released by the recipient’s gateway. It’s an IOU system that works because each gateway trusts one another not to break the relationship.

Ripple is extremely flexible – because, as long as gateways trust one another, anything can be transmitted without it actually moving – in fact, it doesn’t even have to be the same currency that goes it as comes out. Money in, car out – etc. Ripple’s algorithms work to find trust between two sources and execute the transaction through that trusted channel.

  • Ripple started 2017 at just a tiny fraction of a dollar ($0.006) – and although the price vs. USD is still low – it’s significantly higher than it was at around $0.25 toward the end of 2017.

Dash

We’ve all been caught out with an internet or media fact that turns out to be nonsense – but there’s one about cryptocurrency that just won’t go away:

“Bitcoin is anonymous”

Well, it’s not – some understanding of the blockchain lets you know quite how false this actually is. However, there are calls for true financial anonymity – and Dash seems to be answering those calls. At it’s heart, Dash operates on a near identical blockchain to Bitcoin – but has the addition of quick transactions and transaction privacy.

Dash has been around since early 2014 – and was initially called ‘Darkcoin’. Its developers had big ideas for how Bitcoin could offer increased anonymity and speedier transfer times – but rather than approach Bitcoin, Dash’s founders decided to go it alone – as a result, they’re now one of the biggest altcoins out there…

  • At the start of 2017 Dash tipped the scales at £9/$12 – whereas in the closing months of 2017 it was sitting around £512/$690

Litecoin

Litecoin wasn’t far behind the launch of Bitcoin – coming to the market in 2011. In a lot of ways, Litecoin has always been seen as the smaller sibling of Bitcoin, operating with a very similar blockchain system but always at a much-reduced buy-in cost.

Like Bitcoin, Litecoin has a decentralised ledger system that’s the brainchild of an ex-Google engineer and uses a ‘mining’ proof-of-work system that doesn’t require the huge processing power and energy consumption of Bitcoin.

As a result of this less intensive ‘mining’ process, blocks in the chain are generated much more quickly vs. Bitcoin and therefore Litecoin’s transaction confirmation times are greatly reduced. Litecoin is an increasing favourite with merchants and online developers owing to this quick turn-around…

  • Litecoin was worth around £3/$4 at the beginning of 2017 – and is now at an impressive £60/$80 toward the end of 2017

Remember…

There are a lot of cryptos out there that look great – but, as with any investment, the prior performance of cryptocurrencies doesn’t reflect their future performance – so don’t invest money you can’t afford to lose – and seek as much professional information about your chosen currency before you go empty your wallet of traditional cash…

Protecting Your Finance Start-Up from Hackers

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Anyone who owns or operates a business will have some worry that crime will have a detrimental effect on its operations, but this is normally attributed to burglaries, unsavoury employees and vandalism. However, as the online world evolves, so does the role of a criminal.

It should come as no surprise that crime occurs within the online hemisphere especially in the finance industry with so much secure data being at risk.

However, there’s are millions of businesses who just aren’t prepared for the 2st century when it comes to cyber-crime, or don’t have the proper IT support services in place to handle such an attack.

Many assume that hackers are some sort of mastermind, but the truth is that they look for loopholes in security and the information freely available, albeit from an online perspective. As such, not having the right kind of security in place is akin to leaving the doors of your business unlocked overnight.

Similarly, the upsurge of cyber-crime can also dissuade business owners from adopting the Internet and the benefits it has to offer. While this is understandable, it shouldn’t stand in the way of expanding your business, you simply need to be aware of what precautions to take.

Encrypt Your Company Data

Encrypting your data may seem like an obvious solution, but it’s a vital one to ensure prying eyes are locked of your business affairs. Some may not be aware that popular operating systems such as Windows and MacOS come with their own encryption, called BitLocker and FileVault respectively.

The information on the device will be encrypted once a user has logged out of the system. Of course, those who forget to log out of their system could be open to attack. Fortunately, you can tweak your settings to ensure the device logs out automatically should there be no activity over a set period.

This simple measure will ensure that your sensitive information is not giving potential hackers food for thought.

Secure Your Network

While Wi-FI offers many benefits to business owners, it can also present its own set of problems if not implemented in the right way.

Understanding the network being used can mean that you are able to do more when it comes to securing your data. When wireless was introduced, it was of course a new way of connecting to the Internet, so the fact that it had some shortcomings is not surprising. Wired Equivalent Privacy or WEP is a security algorithm which while potentially secure, has fell victim to numerous hackers.

Wi-Fi Protected Access or WPA is a successor to WEP, and essentially offers a more secure network as a whole. If you have devices that can’t adopt the WPA network, it may be worth upgrading your equipment.

You should also consider turning off your service set identifier (SSID) to create a hidden network, which will ensure that only users in possession of the network name will be able to connect.

Ensure Your Devices are Secured

While having to log into a device each time you use it can seem inconvenient, it’s actually the way forward when it comes to protecting your business. Just as hackers prey on businesses online, they will also look to enter premises where hardware is held. Locking down the information contained within the devices ensures that company information isn’t falling into the wrong hands.

You can also consider implementing a third-party who is experienced in ensuring that digital data is kept secure, as well as installing safeguards to help deter potential thieves. These can include specific data-encrypted devices that would be useless to a criminal, as well as additional feature such as snapshotting thieves via webcams and smartphones.

Anti-Virus and Anti-Malware is a Must-Have

Viruses and malware are nothing new to the online domain, but this doesn’t mean the threat has decreased. There are many avenues that can introduce unwanted viruses and malware into a business’s network. These can include emails, websites and social networks.

Both viruses and malware have become more evolved and sinister, so while there is little a startup can do about such sinister introductions into the digital world, it can put itself in position where it’s less susceptible to attacks from unknown sources.

This is why it’s important to ensure that we have antivirus and anti-malware software installed on all devices used within the business.

Once the software has been installed, we then need to ensure that updates are installed as and when they’re released. This is because such updates are vital to combat current threats. Failing to update our software can be as detrimental as not having it all.

A Firewall Is Your First Line of Defence

A firewall is the bridge between your business and irrelevant data. Simply having access to the Internet can be a threat in itself, and those without a firewall are leaving their information to risk. Although we can do a lot to ensure we are only carrying out safe browsing, we can’t assume that this will always be the case. It’s also worth remembering that attacks are on the network as a whole, and not one particular advice.

Having a firewall in place help syphon out unwanted attacks, often dealing with the problem before it ever occurs. Of course, to have the best line of defence, we have to have the right software installed. While the basic firewall that comes with many home systems will suit the everyday users, those who are running a start-up may want to invest in a more robust, business solution.

Don’t Promote Your Admin Pages

Hackers have to get their information from somewhere, and in many instances, it can be located within Google, which means that your current web operations need to be amended. While a business has to ensure marketing material has to be promoted, this doesn’t mean the admin pages have to be.

Using the robots-txt file ensure that the bots used by Google disregard ay pages deemed sensitive, making it more difficult for hackers.

You can find out about such measures online. If you’re not too confident in carrying out the work yourself, then why not consider the services of a third party.

Why Hire an SEO Agency?

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When looking for ways to promote your website online, search engine optimisation is a term that will come up regularly. Many assume that SEO is something that can be undertaken by themselves, and in some instances, this is true. However, many have found that there are more benefits available to them when employing the services of an SEO agency.

An SEO Agency Has Experience

Although there is a slew of advice online when it comes to SEO, there still had to be a learning phase. This means that your operations could be minimal in the interim, only to find that everything you’ve learned in the last few months is now considered outdated. Using the expertise of an SEO agency allows you to take advantage of its experience and methods, that will have been fine-tuned and perfected over the years.

This allows a business to hit the ground running, and start marking pathways in the online world sooner rather than later. Of course, we should have realistic expectations, and a reputable SEO agency will have no issue in advising the timeframe in which you can expect to see results.

SEO Agencies Can See Thing from the Customer’s Perspective

While there can be a lot of elements of SEO you can take undertake yourself, it’s not always about strategies. It’s also about being able to understand the customer, and what they expect from an online entity. For example, Keep SEO Simple an SEO agency in Scotland have had several years’ experience in dealing with many different companies, meaning that an SEO agency is a position to tailor your strategy to meet the demands of the modern-day consumer.

This can involve several different factors, depending on what type of business you have, and the type of message you wish to convey. However, those who employ the services of a reputable SEO agency can be confident that a bespoke strategy is put in place that strikes the right chord with your online audience,

Be Introduced to New Ideas

To some, SEO can seem like a monotonous task that involves the same old practices. The truth is that the Internet is forever evolving, and the art of SEO is something that is always changing, albeit it for the better. Numerous search engine updates mean that customers are now offering content that is of value to online users. However, this is only the tip of the iceberg when it comes to marketing your company to new customers. Have you ever considered the opportunities social media platforms have to offer? Or maybe there’s a new technology that you wish to make use of. It’s not uncommon for SEO to work alongside marketing in many ways, and there can even be instances where the two overlap. 

Using an SEO Agency Can Be More Cost-Effective Than an In-House Team

Some may be under the impression that using an SEO agency is more expensive than hiring an in-house team, but it can actually be cheaper. This isn’t to say that certain businesses can’t benefit from an in-house team, but it’s about assessing what suits you and your company best. An in-house team can mean a constant expense that needs to be met, regardless of whether there is work available or not. Of course, you could advertise for a temporary role, but this isn’t very appealing to those who are looking for more security when it comes to their job role.

An SEO agency is normally quite flexible when it comes to terms and conditions of the contract. While you should note that there is very little point in employing the services of an SEO agency for a month or so, as it’s unlikely it will be able to make that much progress in such a small amount of time. However, this doesn’t mean that you should have to continue paying for a service each month that you don’t need. Dealing with right kind of SEO agency will ensure that the service on offer is tailored to your needs, while staying within your budget.

Greater Potential for a Profit

Some companies may only have a web presence because they assume that is all that is needed, but regardless of how great your website is, it’s not really serving a purpose if no-one is visiting the website. Using an SEO agency allows you to understand just how much opportunity your website can offer, and support you in finding ways of ensuring your website is generating a profit. Regardless of whether your website contains news, or sells the latest video game console, an SEO agency will know how to get the best from your website, ensuring that you’re generating a profit wherever possible.

Only the Right Practices Are Used

Whether we’re paying for a cheaper service, or implementing SEO strategies, there could be instances where the strategies being used are not having the desired effect. For example, those new to the world of SEO will probably read that a website can benefit from backlinks, and for the most part this is true. Backlinks are a great way of telling search engines such as Google what websites have linked to your business website. This could be in the form of sharing content, or even social media shares. However, the value is in the backlink itself, as opposed to how many there are.

It’s not unusual to see one-off services that offer business owners hundreds of backlinks for their website, however if these backlinks are considered untrustworthy, then all it will really do is cause your website to decrease in popularity. An SEO agency will ensure that only white-hat SEO tactics are used, meaning that your site is optimised to meet with the regulatory requires of Google and other search engines.

Using an SEO agency to carry out your SEO can mean that your website is gaining popularity sooner rather than later, while being optimised to ensure that rankings stay strong when it comes to search results.